We both promoted heavily on social media leading up to the day of the webinar. Post-webinar, Buffer created a blog post summarizing the presentation.
On our end, we posted the recording on YouTube and uploaded the presentation slides on Slideshare.
Since then, the recording has generated 4,500+ more views:
Not bad!
Takeaway: look for opportunities to partner with brands that solve different problems for a similar audience.
That way, you can each gain access to an entirely new user base (without stealing each other’s customers!)
7. Rank videos on YouTube
Check out these rave reviews for Sam Oh, our YouTube god:
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His hustle has helped grow the Ahrefs YouTube channel to over 130,000 subscribers and more than 6 million views.
Not only that, he has managed to maharaja sofa set online rank our videos on YouTube for some of the most sought-after keywords.
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And this happened despite us having a smaller audience when compared to our top competitors.
Google search can be quite competitive when it comes to specific key phrases. But in YouTube SEO, everyone has an equal opportunity to entertain, engage, and rank.
How?
While keywords and search intent are important, the key component to YouTube SEO is high engagement.
I’m talking about metrics such as likes/dislikes, clickthrough-rate (CTR), average watch time, etc.
YouTube wants viewers to stay on its platform for as long as possible. That helps them make more ad dollars.
And to reward you, they’ll give you visibility.
Here’s a simplified process for making videos that rank:
Do keyword research. If you don’t target topics with search volume, then you won’t get search traffic. To get these numbers, you can use our YouTube Keyword Tool (part of Keywords Explorer), or pair YouTube Suggest with Google Trends to estimate popularity.
Identify search intent. Search intent is the reason why someone searches for a query. To figure out search intent, enter your target keyword into YouTube, and see what the top 3–5 results are talking about.
Create a high-engagement video that satisfies search intent. Unless you’re GaryVee, you’ll have to script your videos. Plan the stories you’re going to tell, the hook you’re going to use and the content you’re about to present. Then, strategically edit your videos to make them entertaining and engaging (hint: this is why movies are so good at capturing your attention; it’s all about the editing!)
On-page video optimization. YouTube on-page SEO = title, description, tags and thumbnail. To get this down, include your target keyword and make the thumbnail eye-catching.
Publish & promote. The first 24–48 hours from publishing is the critical period. Ideally, you should publish at the “best time” (check your YouTube analytics), respond to all comments and promote it heavily (send a newsletter, post it on social media, add video embeds, etc.)
Read our full guide to YouTube SEO to learn more about how to do this.
8. Update “outdated” content
We recently updated our article on outsourcing writers, and it went from ranking for nothing to ranking #1 for its target keyword.
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We also updated our post on anchor text, after which there was a massive uptick in traffic to the post:
anchor text post update
This is now a core part of our strategy here at Ahrefs.
We pinpoint articles that are no longer evergreen (in the eyes of Google), and we refresh and republish the content.
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